Trust the Messenger: Why who is saying what matters for Covid-19 communication in Sierra Leone

By Nina Meghji Messaging at the start of the 2014 Ebola epidemic in Sierra Leone was problematic. A lack of trust in the government and authorities, widespread misinformation, impracticable advice and culturally irrelevant and insensitive information were among the factors that contributed to the spread of the virus. Communicating the right messages through trusted channels …

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